Professional Marketing for Smaller Businesses


Project Marketing


Most companies now have their own website, but all too often they are “thrown together” without much thought or planning. Ideally, you should pause and consider exactly what you want your website to achieve, how much you can spend and what is the best way of getting there. I can help you to get the most from your website as part of an integrated marketing strategy.

Considerations for your website

  • Do you want a concise mobile-friendly website that informs and interests readers?
  • Do you need a dynamic ecommerce site that sells products online and attracts traffic?
  • Do you already have a website, but need it updating in line with your company image?
  • Do you want to be able to easily amend and update the website yourself?

There are no “rights or wrongs” about websites, but it is important to take all relevant matters into consideration to find out the type of website that is right for you. The benefits of a well conceived company website can be enormous and in some cases can make or break a business.

Benefits of a well designed website

  • You can broadcast your business and products to the world 24/7
  • Adds a perception of integrity, reliability and professionalism to your business
  • Drives new business to your site as part of an effective online strategy
  • Customers can refer to the site for information rather than contacting you directly
  • A well conceived and designed website gives you a competitive edge

Above all, a website allows you to conduct an integrated marketing campaign - your conventional advertising, van livery or direct mail can refer new prospects to your website for comprehensive information about your products and services. This can help get your message across more efficiently and at a fraction of the cost.

Driving business to your website

In most, but not all, cases the main objective of a website is to be seen and acted upon. Using Search Engine Optimisation (SEO), Pay Per Click (PPC) and other online marketing techniques, I can ensure that traffic to your website keeps on coming.

With the assistance of a team of trusted, experienced designers, developers and internet specialists, I can organise everything from concept and copywriting through to hosting and other internet services.

So if you are based in the Bradford, West Yorkshire area and are interested in a new website, please contact me for details.

Examples of websites created.

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