In today's competitive environment, there is a huge array of options open to us for promoting ourselves. We must begin, therefore, by establishing the right image and identity in order to take advantage of these options and position the business correctly to its chosen market.
Benefits of a strong brand
- Can make your company appear bigger, more trustworthy and professional
- Enables you to attract new customers and retain existing ones more easily
- Differentiates your company and gives it a competitive edge
- Demonstrates commitment and professional pride in your business
Developing the marketing brand
My role is to devise concepts, write copy, coordinate and implement all image-related matters. Where required, I use the services of hand-picked professionals, such as graphic designers, artists, printers and photographers to achieve the results my customers demand.
- Logo design and application to all forms of communication.
- Creation of brochures, leaflets, folders and other literature.
- Newsletters and other means of maintaining contact with your valuable customers.
- Website creation, balancing search engine optimisation (SEO) and readability.
- All types of stationery, packaging, livery, exhibition graphics and other visual applications.
The Importance of an integrated marketing campaign
You may not wish to undertake all the above - time, budgets and other resources would not allow it. However, it is my role to advise and work with small businesses in the Leeds and Bradford region to determine which forms of promotion and communication will best achieve company objectives. We can agree on a flexible schedule and roll out the marketing campaign, ensuring that our marketing message is consistent and easily understood by customers, new prospects and the market in general.
Please contact me now to discuss how your business can enhance its image and profile.
