The importance of Search Engine Optimisation (SEO)
SEO is often seen as the Holy Grail of internet marketing. By optimising your website correctly, the objective is that it appears as high as possible on Google’s search engine rankings when the user types in relevant key words and key phrases. If your website is near the top of Page 1, then there is an excellent chance that users will click on to your site, respond and hopefully buy your products.
With massive local, nationwide and sometimes global competition for your products, this process does not happen by itself. It requires your website to be structurally correct in the way it is set up with content-rich keywords, tags, links etc. Ongoing SEO work is then required to ensure that your website gradually rises up the Google, Bing, Yahoo, Ask, AOL and other search engines - then stays there!
Together with my Google accredited SEO expert, we can optimise you search engine rankings, either working with your existing website or by developing a brand new website. The latest optimisation techniques are used in this fast changing and competitive environment, but we never use unethical methods to achieve optimum results, as this is counter-productive and ill advised in the long run.
The case for Pay Per Click (PPC)
Pay per Click (PPC) is one of the fastest growing advertising media in the world today, making billions of pounds profit for Google and other providers.
Why? Because it is a fast, flexible way of getting your company and its products into the market, delivering verifiable ROI instantly, within your set budget levels. Companies from sole traders to blue chip multinationals love it and invest significant advertising revenue because it works… if it is done right...
I can help you to achieve great PPC results by working closely with my PPC expert. He is a Google-approved Qualified professional having achieved the status of "Qualified Individual" in the Google Advertising Professionals programme. This means that he has passed the Google Advertising Professional Exam and managed advertising campaigns for a continuous period of time.
PPC v SEO
So which is best? The fact is that both are excellent marketing tools, so it depends on what you are seeking to achieve, what are your products and services, your competition and so forth. Frequently, SEO and PPC work well together, complementing each other and enabling you to get optimum results from a judicious combination of Google Adwords and natural search techniques.
Sometimes what you really need is good objective, impartial advice!…
With knowledge and experience of both Pay Per Click and Search Engine Optimisation, we are ideally placed to offer that impartial advice, taking into account your specific requirements. We can also organise other internet marketing initiatives for you like banner advertising, as part of an integrated promotional campaign. Please contact me for further details.
